Playbooks for SaaS founders & GHL agencies
Trial activation. Churn recovery. Dunning. PLG. Lifecycle email. MRR growth. Tactical posts written for SaaS teams shipping with GoHighLevel.
Churn prediction with health scores: the SaaS founder's setup guide
How to build a behavioral health score that predicts churn 45-60 days early — signals to track, weighting formulas, GHL workflow setup, and the CS playbook that turns an alert into a saved account.
Read post →Trial-to-paid: the 14-day activation sequence that actually converts
The exact email sequence structure, send timing, subject line formulas, and branching logic that moves SaaS users from free trial to paying customer — including the cohort analysis you need to run first.
Read post →Smart dunning: how to recover 40%+ of failed payments without an ops team
The complete four-touch dunning sequence for SaaS — including billing webhook setup, channel mix, timing rationale, and the success branch that prevents dunning emails from reaching customers who already fixed their card.
Read post →5 SaaS lifecycle automations that pay for themselves in 30 days
The five workflows every SaaS founder should ship first, ranked by ROI. Includes specific dollar examples, setup priorities, and what to ignore until these five are humming.
Read post →Welcome to SaaS Snapshot — start here
What the SaaS Snapshot is, who it's for, what's inside, and where to go next. The definitive orientation for SaaS founders who want lifecycle automation that actually ships.
Read post →Every playbook above — already installed
Read at your own pace, or skip ahead and install the SaaS Snapshot. Every trial-to-paid, dunning, NPS and lifecycle workflow — built in your GoHighLevel in 24 hours.